Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONOWe may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.
More Edward de Bono Quotes
-
-
You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONO -
Creativity makes life more fun and more interesting.
EDWARD DE BONO -
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
EDWARD DE BONO -
A good design is not a democratic consensus.
EDWARD DE BONO -
Creativity involves breaking out of established patterns in order to look at things in a different way.
EDWARD DE BONO -
Simplicity before understanding is simplistic; simplicity after understanding is simple.
EDWARD DE BONO -
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
EDWARD DE BONO -
I’m a very loyal and unreliable friend.
EDWARD DE BONO -
In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
EDWARD DE BONO -
A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
EDWARD DE BONO -
I know it aches, how your heart it breaks. You can only take so much. Walk on.
EDWARD DE BONO -
Unhappiness is best defined as the difference between our talents and our expectations.
EDWARD DE BONO -
Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
EDWARD DE BONO -
The need to be right all the time is the biggest bar to new ideas.
EDWARD DE BONO -
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
EDWARD DE BONO -
People should realize we’re jerks just like them.
EDWARD DE BONO -
If you wait for opportunities to occur, you will be one of the crowd.
EDWARD DE BONO -
The quality of our thinking will determine the quality of our future.
EDWARD DE BONO -
To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
EDWARD DE BONO -
To deal with future we have to deal with possibilities. Analysis will only tell us what is.
EDWARD DE BONO -
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
You cannot look in a new direction by looking harder in the same direction.
EDWARD DE BONO -
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
EDWARD DE BONO -
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
EDWARD DE BONO -
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONO -
The power of a car is separate from the way the car is driven.
EDWARD DE BONO