Leaders grasp nettles.
DAVID OGILVYI do not regard advertising as entertainment or an art form, but as a medium of information.
More David Ogilvy Quotes
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Advertising is only evil when it advertises evil things.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
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The more informative your advertising, the more persuasive it will be.
DAVID OGILVY