Never stop testing, and your advertising will never stop improving.
DAVID OGILVYNever stop testing, and your advertising will never stop improving.
DAVID OGILVYLeaders grasp nettles.
DAVID OGILVYA good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVYDon’t bunt. Aim out of the ball park. Aim for the company of immortals.
DAVID OGILVYMany manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
DAVID OGILVYIn the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
DAVID OGILVYOur business is infested with idiots who try to impress by using pretentious jargon.
DAVID OGILVYHire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
DAVID OGILVYAdvertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
DAVID OGILVYThe more informative your advertising, the more persuasive it will be.
DAVID OGILVYRemove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
DAVID OGILVYAdvertising reflects the mores of society, but it does not influence them.
DAVID OGILVYWhat you say in advertising is more important than how you say it.
DAVID OGILVYI do not regard advertising as entertainment or an art form, but as a medium of information.
DAVID OGILVYThe consumer isn’t a moron; she is your wife.
DAVID OGILVYThe most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
DAVID OGILVY