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If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.

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Rival Success Try Yourself

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Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
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The company without a strategy is willing to try anything.
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I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it’s the best perch… because most of my work crosses boundaries.
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The essence of strategy is choosing what not to do.
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The underlying principles of strategy are enduring, regardless of technology or the pace of change.
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Sound strategy starts with having the right goal
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If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.
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Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
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Without a goal analytics is aimless and worthless.
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Strategy is choice. Strategy means saying no to certain kinds of things.
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A target should go with every goal. A target is the value that defines success.
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Ultimately, health care fails the most basic test. It’s not organized around the needs of the patient.
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