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Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Michael Porter

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
MICHAEL PORTER

Choice Different Strategy Yourself
A strategy delineates a territory in which a company seeks to be unique.
MICHAEL PORTER

Company Seek Strategy Territory Unique
Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
MICHAEL PORTER

Function Performance Poor Risk Strategy Wrong
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.
MICHAEL PORTER

Consistency Direction Each Other Improvement Strategy
The chief strategist of an organization has to be the leader – the CEO.
MICHAEL PORTER

Leadership Organization Strategy
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
MICHAEL PORTER

Cost Discussion Energy Fight Low Opportunity Technology Wonderful
A target should go with every goal. A target is the value that defines success.
MICHAEL PORTER

Definition Goal Success Target Value
If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.
MICHAEL PORTER

Big Goal Leadership Problem Profit Yourself
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
MICHAEL PORTER

Change Endurance Pace Principle Technology
Health care historically has been a very siloed field that’s organized around medical specialties – urology, cardiac surgery, and so forth – and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
MICHAEL PORTER

Health History Medicine Organization Patient Service
If all you’re trying to do is essentially the same thing as your rivals, then it’s unlikely that you’ll be very successful.
MICHAEL PORTER

Rival Success Try Yourself
The best CEOs I know are teachers, and at the core of what they teach is strategy.
MICHAEL PORTER

Best Myself Strategy Teacher
Efforts to preserve all industries will lower the national standard of living.
MICHAEL PORTER

Effort Live Lower National Preserve Standard
Sound strategy starts with having the right goal
MICHAEL PORTER

Goal Right Sound Start
The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.
MICHAEL PORTER

Competition Economy Face Generation Structure Weakness
The essence of strategy is choosing what not to do.
MICHAEL PORTER

Choice Essence Strategy Yourself

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

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Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

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