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It’s almost always easier to sell to an existing customer base than to find a new one.

Lewis Howes

Becoming an authority in your industry can be a great way to promote your business and help you better serve your clients.
LEWIS HOWES

Authority Greatness Industry Promotion Service Way Yourself
When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources.
LEWIS HOWES

Best Community Development Professional Relationship Resource
Every great leader knows that his or her role comes with responsibility for those who follow him or her, and in ensuring they provide value in return for their loyalty.
LEWIS HOWES

Greatness Leadership Loyalty Responsibility Return Role Value Yourself
The key to forming good habits is to make them part of your ‘rituals.’ I have a morning ritual, afternoon ritual, and Sunday ritual. It’s one way to bundle good habits into regular times that you set aside to prepare yourself for the life you want. Rituals help you form habits.
LEWIS HOWES

Goodness Habit Life Morning Preparation Regular Time Yourself
No matter how much you plan and prepare, things can still go wrong.
LEWIS HOWES

Planning Prediction Preparation Wrong Yourself
Entrepreneurs spend an inordinate amount of time inside of our own heads – thinking, analyzing, agonizing and obsessing over every little detail of our business. Sometimes, we need a break from ourselves. Meditation is a chance to let the thinking mind rest.
LEWIS HOWES

Break Entrepreneur Head Meditation Mindset Ourselves Rest Thinking Time
Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
LEWIS HOWES

Brand Customer Entrepreneur Mindset Prospect Relationship
For me, managing my energy means slowing myself down before the big event. I slow down the racing thoughts in my mind. I concentrate on and slow down my breathing. I listen to and steady my heart rate.
LEWIS HOWES

Breathe Energy Event Focus Heart Listen Management Mindset Myself Thinking
There’s no way to become great overnight, but in the marathon of success, it takes a lot of intention to see you through each day of the journey.
LEWIS HOWES

Greatness Journey Night See Success Yourself
We all know a lot about something. We all have a passion about something.
LEWIS HOWES

Information Knowledge Passion Worth
I’m a big fan of intention. That’s because I have learned first-hand the power of setting my intention on my goal and making all decisions based off of that intention.
LEWIS HOWES

Fan Goal Intention Learning Myself
Everyone can benefit from seeing smart marketing.
LEWIS HOWES

Benefit Marketing See Smart
Every successful sports season I had included detailed daily itineraries. We received one in the morning and one before practice, and they set us up to win.
LEWIS HOWES

Detail Myself Practice Season Sports Success Win
One of my favorite things about being the host of ‘The School of Greatness’ is that I get to learn from the best minds in the world about stuff I am fascinated by.
LEWIS HOWES

Best Fascinate Interest Learning Mindset Myself Show World
The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.
LEWIS HOWES

Authentic Brand Failure Important People Relate Story Surprise Yourself
Effective networking isn’t a result of luck – it requires hard work and persistence.
LEWIS HOWES

Hard Work Luck Persistence Result

It’s almost always easier to sell to an existing customer base than to find a new one.

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It’s almost always easier to sell to an existing customer base than to find a new one.

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