“It’s almost always easier to sell to an existing customer base than to find a new one.”

Having a story is what people connect with, but the story alone doesn’t allow you to achieve greatness and results. It’s the day-to-day consistency of providing value to your audience.

It can be easy to become ‘friends’ or ‘connected’ with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.

When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources.

Being a lifestyle entrepreneur is about building a business around your lifestyle rather than a lifestyle around your business. You need to figure out what your ideal lifestyle is first.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

Social media is not the place to work out your problems with people.

Effective networking isn’t a result of luck – it requires hard work and persistence.

Each day, we have the opportunity to learn something new, apologize for our mistakes, and become better.

The more confident you are, the less doubt you will have, and the more likely your success will be.

I believe passion is the sword of love that pierces through the wall of fears that hold us back.

Everyone can benefit from seeing smart marketing.

One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.

The more content you share, the more opportunity people have to see it and engage with it.

I have learned that champions aren’t just born; champions can be made when they embrace and commit to life-changing positive habits.

The people and opportunities your business needs are out there, but the only way to uncover them is to take an active role in bringing your social network to life.

Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But don’t retaliate publicly.

The purpose of business is to create and keep a customer.

There is only one valid definition of business purpose: to create a customer.

1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?

Reduce the layers of management. They put distance between the top of an organization and the customers.

There is one other business where the customer is always wrong and that’s the media.

Life, people and customers will never give you more than you ask for. Asking is a good habit. Ask often, Ask more.

Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.

Focus on your customers and make that restaurant synonymous to where you are in terms of area.