“The human brain is an incredible pattern-matching machine.”

If you don’t understand the details of your business you are going to fail.

The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.

The Net is pretty cool, but the physical world is the best medium ever.

People who are right most of the time are people who change their minds often.

People don’t want gadgets, they want services.

A company shouldn’t get addicted to being shiny, because shiny doesn’t last.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

In the end, we are our choices.

I don’t buy stocks, I make stocks.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

Entrepreneurs must be willing to be misunderstood for long periods of time.

It’s not an experiment if you know it’s going to work.

Invention requires a long-term willingness to be misunderstood.

You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.

Advertising is the price you pay for unremakable thinking.

Your brain is much better than you think; just use it!

Toleration is the greatest gift of the mind; it requires the same effort of the brain that it takes to balance oneself on a bicycle.

The brain is a wonderful organ; it starts working the moment you get up in the morning and does not stop until you get into the office.

The entire Earth will be converted into a huge brain.

Tears come from the heart and not from the brain.

Things may happen and often do to people as brainy and footsy as you.

I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living.

The human brain is a complex organ with the wonderful power of enabling man to find reasons for continuing to believe whatever it is that he wants to believe.