Men build society and society builds men.
B. F. SKINNERThe major difference between rats and people is that rats learn from experience.
More B. F. Skinner Quotes
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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The real problem is not whether machines think but whether men do.
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The real problem is not whether machines think but whether men do.
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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We have not yet seen what man can make of man.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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Does a poet create, originate, initiate the thing called a poem, or is his behavior merely the product of his genetic and environmental histories?
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The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
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Give me a child and I’ll shape him into anything.
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When we say that a man controls himself, we must specify who is controlling whom.
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Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER