What is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SKINNERThe simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
More B. F. Skinner Quotes
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Behavior is determined by its consequences.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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But restraint is the only one sort of control, and absence of restraint isn’t freedom. It’s not control that’s lacking when one feels ‘free’, but the objectionable control of force.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Education is what survives when what has been learned has been forgotten.
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Does a poet create, originate, initiate the thing called a poem, or is his behavior merely the product of his genetic and environmental histories?
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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I don’t believe in God, so I’m not afraid of dying.
B. F. SKINNER