We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
B. F. SKINNERWe admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
B. F. SKINNERThe mob rushes in where individuals fear to tread.
B. F. SKINNERThe one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
B. F. SKINNERSomething doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
B. F. SKINNERNo one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
B. F. SKINNERA vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
B. F. SKINNERSociety already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
B. F. SKINNERA fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
B. F. SKINNERProblem-solving typically involves the construction of discriminative stimuli
B. F. SKINNERUnable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
B. F. SKINNEREducation is what survives when what has been learned has been forgotten.
B. F. SKINNERIt is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNERA failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNERSociety attacks early, when the individual is helpless.
B. F. SKINNERGoing out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
B. F. SKINNERThe way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER