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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.

B. F. Skinner

To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
B. F. SKINNER

Attitude Citizenship Destroy Loyalty Promise
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
B. F. SKINNER

Cry Goodness Life Wait
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNER

Attitude Character Nature Novel Respect Seen Selection Theory
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNER

Men Question Reality Technology Thinking
Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
B. F. SKINNER

Blame Born Education Failure Live Ourselves Understand Way Wrong
The consequences of an act affect the probability of its occurring again.
B. F. SKINNER

Act Chance Repeat
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
B. F. SKINNER

Angry Beginning Force Love Power Understand Weakness
We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
B. F. SKINNER

Admire Explanation Extent People Word
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNER

Ideas Myself People Thinking Value
I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
B. F. SKINNER

Difference Lying Men
That’s all teaching is; arranging contingencies which bring changes in behavior.
B. F. SKINNER

Behavior Change Teaching Transformation
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNER

Men Question Reality Technology Thinking
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER

Carry Important Positive Reality Way
We do not choose survival as a value, it chooses us.
B. F. SKINNER

Choice Survive Value
The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
B. F. SKINNER

Control Education Mystery Relationship Responsible Satisfaction Simplicity View

The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.

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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.

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