“I’ve also built my own business, and obviously it’s a brand that I’ve built and it’s wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it’s my company.”

I make money because I have to pay for everything apart from my school fees. My mother even makes me pay my own telephone bill.

Attention to detail is crucial in my roles as a real estate developer and principal of a lifestyle brand. Fine jewelry is especially intricate and requires a very well trained eye.

Having children has made me incredibly efficient. It’s hard to leave them in the mornings, but I’m extremely productive during the day, knowing I want to be fully focused on them when I get home.

My father has created an enormous business and he’s created an enormous brand for himself, and I’m contributing to the business that he’s built every day at The Trump Organization

We’re in a very unique time where noise equals, in a lot of people’s perception, advocacy. And I fundamentally disagree with that.

Hiring great people is almost the most important thing you can do as a leader because they enable you to scale, and they create better leverage for you and your time.

My father represents a very interesting challenge to the Republican party. I think this is taking people by surprise. (But) I think that’s why he’s so welcomed by the American voters, because they want somebody who says what they are thinking.

Success isn’t something that happens to you; you happen to it.

I try not to be too hard on myself. My husband reminds me that life is a marathon, not a sprint.

I’ve never lived in a building without my name on it.

I like very strong guys. Successful guys. Not necessarily financially.

It’s important to be honest with and respectful of each other and deal with issues as they arrive, as opposed to letting them simmer.

Be passionate. If you are passionate, you will ultimately succeed.

People underestimate me, and that’s fine. I prefer to go into negotiations being underestimated.

Working in a family business, which obviously The Trump Organization is, is an incredible thing, but it’s complicated. It’s complex.

I was in total shock. I work so close [to home] that I figured I’d return to work and the baby nurse would bring the baby to me, and I’d run home periodically, and I’d make it work. But every two hours? That’s a whole other level. I’ll have to make a nursery at the office.

I enjoy just being me. I don’t need to be Queen Latifah, the brand, 24 hours a day.

Every person has a signature. Just some people don’t know it yet.

A great brand is a story that never stops unfolding.

The brand is just a lagging indicator of a company’s culture.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

If you’re making art, you are not separate from your brand.

The brands that can connect with client in a real way will win.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.