“Determine what your customers need, and work backwards.”

Our point of view is we will sell more if we help people make purchasing decisions.

Though we are optimistic, we must remain vigilant and maintain a sense of urgency.

If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Cultures aren’t so much planned as they evolve from that early set of people.

Position yourself with something that captures your curiosity, something that you’re missionary about.

If you can’t feed a team with two pizzas, it’s too large.

Above all else, align with customers. Win when they win. Win only when they win.

Work hard, have fun and make history.

Teachers, who are really good create that environment where you can be very satisfied by the process of learning.

If you double the number of experiments you do per year you’re going to double your inventiveness.

It’s time to go back to the Moon, this time to stay.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

If you never want to be criticized, for goodness sake don’t do anything new.

You do your job, you keep your job. Do it well, you get a better job.

Your story is where you take it to, not where you start.

There is the mud, and there is the lotus that grows out of the mud. We need the mud in order to make the lotus.

Have faith in yourself. Think yes not no. Live life to the full. Never give up.

All organizations start with why, but only the great ones keep their why clear year after year.

The more knowledge you have, the more you’re free to rely on your instincts.

When your why is big enough you will find your how.

I wanted to have a global company, so I chose a global name.