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Leaders are people who believe so passionately that they can seduce other people into sharing their dream.

Warren G. Bennis

Without character, there is no credibility; and without credibility, there is no trust.
WARREN G. BENNIS

Character Credibility No Trust
Find the appropriate balance of competing claims by various groups of stakeholders. All claims deserve consideration but some claims are more important than others.
WARREN G. BENNIS

Balance Groups Important
Leaders keep their eyes on the horizon, not just on the bottom line.
WARREN G. BENNIS

Eye Horizon Leadership
Every great group is an island… but an island with a bridge to the mainland.
WARREN G. BENNIS

Bridges Groups Islands
Failing organizations are usually over-managed and under-led.
WARREN G. BENNIS

Business Failure Leadership
People who cannot invent and reinvent themselves must be content with borrowed postures, secondhand ideas, fitting in instead of standing out.
WARREN G. BENNIS

Ideas People Standing
If knowing yourself and being yourself were as easy to do as to talk about, there wouldn’t be nearly so many people walking around in borrowed postures, spouting secondhand ideas, trying desperately to fit in rather than to stand out.
WARREN G. BENNIS

Being Ideas Knowing Yourself
The most dangerous leadership myth is that leaders are born – that there is a genetic factor to leadership. This myth asserts that people simply either have certain charismatic qualities or not. That’s nonsense; in fact, the opposite is true. Leaders are made rather than born.
WARREN G. BENNIS

Inspirational Motivational Success
This duality, making yourself better while teaching and developing others’ judgment capabilities, is the key to leadership that is both productive and principled.
WARREN G. BENNIS

Judgment Keys Principle Teaching
Create strategic alliances and partnerships: Now and in years to come, shrewd leaders will create allegiances with other organizations whose fates are correlated with their own.
WARREN G. BENNIS

Allegiances Fate Organization Years
I used to think that running an organization was equivalent to conducting a symphony orchestra. But I don’t think that’s quite it; it’s more like jazz. There is more improvisation.
WARREN G. BENNIS

Leadership Running Thinking
The ability to plan for what has not yet happened, for a future that has only been imagined, is one of the hallmarks of leadership.
WARREN G. BENNIS

Hospitality Leadership Vision
Leaders must encourage their organizations to dance to forms of music yet to be heard.
WARREN G. BENNIS

Dance Leadership Music
Manage the dream: Create a compelling vision, one that takes people to a new place, and then translate that vision into a reality.
WARREN G. BENNIS

Dream People Reality
Followers who tell the truth, and leaders who listen to it, are an unbeatable combination.
WARREN G. BENNIS

Followers Leadership Telling Truth
Judgment without character is expediency… or worse.
WARREN G. BENNIS

Character Expediency Judgment

Leaders are people who believe so passionately that they can seduce other people into sharing their dream.

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Leaders are people who believe so passionately that they can seduce other people into sharing their dream.

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