If you call one thing good, you must call its opposite bad. If you think it wonderful to make a big profit in your business, you will also think it terrible if you incur a large loss. The idea is to live above the opposites.

VERNON HOWARD

Vernon Howard on opposites

“If you call one thing good, you must call its opposite bad. If you think it wonderful to make a big profit in your business, you will also think it terrible if you incur a large loss. The idea is to live above the opposites.”

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