When I decided to get married at 40, I couldn’t find a dress with the modernity or sophistication I wanted. That’s when I saw the opportunity for a wedding gown business.
VERA WANGI brought color to bridal. There was one whole season of blush. If you think about the bareness, the illusion (fabric), the corsets that I did in bridal, they were trends in ready-to-wear, too.
More Vera Wang Quotes
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Just because you’re from a city ten miles outside of St. Paul. It doesn’t mean you don’t read magazines, or the incredible Internet, and what’s going on in the world. I never, ever take a client, or women, for granted.
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I see myself as a true modernist. Even when I do a traditional gown, I give it a modern twist. I go to the past for research. I need to know what came before so I can break the rules.
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A woman is never sexier than when she is comfortable in her clothes.
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A woman is never sexier than when she is comfortable in her clothes.
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When brides ask me, “What’s the best advice you can give me on my wedding day?” I always have the same answer: “Be yourself.” Someone’s marrying you, they love you for who you are, and they don’t want you to be someone else.
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There was no relationship between a wedding dress and fashion. There was no good taste, either. I realized that I could make an impression in terms of changing and readdressing the whole industry of bridal.
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Even the most understated ceremony involves a certain respect for ritual and pageantry. No one plays more of a significant role than the bride’s attendants.
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I see myself as a true modernist. Even when I do a traditional gown, I give it a modern twist. I go to the past for research. I need to know what came before so I can break the rules.
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I’ve always tried to push myself technically and to push myself visually. That’s been part of the journey.
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It takes tremendous will to compete in any athletic endeavor, so it meant going to bed early and getting my homework done in advance. I had to sacrifice things, like a social life, to be a skater at 15. But I loved skating so much that it was worth everything to me.
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I’ve been designing since I was 8. I started sketching dresses I could wear when skating. I was always involved in all aspects of skating, not just the technique, the choreography, the music, but the visual aspects, too – what I should wear.
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People get very trapped where they are. When they hear “fashion” they get intimidated, particularly at the upper end because it’s so elitist. If you can bring your own concept or your viewpoint and translate it not down but out, then you’re really successful in the truest sense.
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My normal routine is pretty much putting out fires all day.
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I was stigmatized by being a bridal designer for a long time. I am amazed I have been able to move beyond it. I had really all but given up trying, but I did it because it was my lifelong dream.
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I work with structure, but I go outside the box and give it my own spin. I adore the challenge of creating truly modern clothes – where a woman’s personality and sense of style are realized.
VERA WANG