People always ask me how I start a collection, and I tell them that I just look around. What am I tired of? What am I in the mood for? Real fashion change comes from real changes in real life. Everything else is just decoration.
Fashion is everything. Art, music, furniture design, graphic design, hair, makeup, architecture, the way cars look – all those things go together to make a moment in time, and that’s what excites me.
You can’t fake anything. If you’re honest and true and you love something, and you put that energy into it, people can usually feel it on the other side.
British people still wear clothes. By clothes I mean actual clothes: jackets and shirts and ties and suits. English men make an effort. We’ve lost that in the US. Everyone is more concerned with being comfortable.
I find I can get so much done between midnight and 4 a.m. Everything is quiet, no one is disturbing me, and if I go to bed then, I just lie awake thinking of ideas. They are very creative hours for me. One night a week I crash out, though.
If I were straight and I were trying to seduce a woman, I could do it just by standing up at the table when she came back from the bathroom. It works. Every time I do that, all the straight men are sitting at the table and their wives are kicking them. “Look at that!” “You never do that for me!”
It’s funny, our beauty standard has become harder and tougher because we live in a tough age. I don’t think anyone wants to walk down the street and feel vulnerable. You want to walk down the street and feel like you’re in control.
I suppose, yes, I’ve been guilty of provocation but it’s also just common sense marketing – put a bottle of scent in a woman’s cleavage, or between her thighs – and men will notice.
People always ask me how I start a collection, and I tell them that I just look around. What am I tired of? What am I in the mood for? Real fashion change comes from real changes in real life. Everything else is just decoration.
I want to make beautiful clothes for women and men who appreciate detail and quality. The product must be the best but this is almost secondary to the service the customer will receive.
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