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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.

Sun Tzu

It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
SUN TZU

Achievement Army Business Intelligence Strategy War
When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZU

Battle Inspirational Life Strategy Success War
Great results, can be achieved with small forces.
SUN TZU

Achievement Business Inspirational Result Strategy War
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
SUN TZU

Defeat Seek Strategy Victory War Warrior Win
There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
SUN TZU

Colour Combination Hue Inspirational Produce Seen
Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
SUN TZU

Follow Love Men Respect Son Treat Valley
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU

Fate Mystery Opponent Sound Strategy War
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU

Account Death Importance Inquiry Life Neglect Ruin Safety State
Do many calculations lead to victory, and few calculations to defeat.
SUN TZU

Business Calculation Defeat Strategy Victory War
Attack him where he is unprepared, appear where you are not expected.
SUN TZU

Appearance Attack Business Expectation Strategy War
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
Know your enemy and know yourself and you can fight a hundred battles without disaster,
SUN TZU

Battle Business Enemy Fight Strategy War
Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
SUN TZU

Business Nature Soldier Strategy Victory War
Rewards for good service should not be deferred a single day.
SUN TZU

Business Goodness Service Strategy War
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
SUN TZU

Business Chance Death Fight Life Strategy
Who does not know the evils of war cannot appreciate its benefits.
SUN TZU

Appreciate Benefit Business Evil Strategy War

Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.

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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.

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Popular Authors

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