When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUMove swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
More Sun Tzu Quotes
-
-
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU -
You can be sure of succeeding in your attacks if you only attack places which are undefended.
SUN TZU -
What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU -
The worst calamities that befall an army arise from hesitation.
SUN TZU -
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU -
Pretend inferiority and encourage his arrogance.
SUN TZU -
Build your opponent a golden bridge to retreat across.
SUN TZU -
If you wait by the river long enough, the bodies of your enemies will float by.
SUN TZU -
If the mind is willing, the flesh could go on and on without many things.
SUN TZU -
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
SUN TZU -
Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZU -
When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
SUN TZU -
If quick, I survive. If not quick, I am lost. This is “death.
SUN TZU -
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU -
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU