I went – I had designed – in high school designed hundreds and hundreds of computers over and over and over, so I developed these skills without ever thinking I’d do it in life as job.
Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.
I just was non-political and didn’t see myself as a person who could push people around, make their decision, you know, and tell them how lousy their work was.
Predictions can sound really good if you’re good with words and can express them eloquently and give people ideas and inspiration in their head. But I’m not really good at that, so I don’t want to.
If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.
