They understand what their market is and who they should be selling records to, and most importantly, they know the kind of artist that they want to be, but they have to do it themselves. You don’t want a 13-year-old singing some awful song from a musical.
I like to know why a video has suddenly gone viral, why a song has broken, why a TV show is suddenly rating out of pattern… I’m pretty good at understanding why things are becoming popular.
Harshness to me is giving somebody false hopes and not following through. That’s harsh. Telling some guy or some girl who’ve got zero talent that they have zero talent actually is a kindness.
I don’t want to tell a 15 or 14 year old what they should be doing. I want them to tell me. And that’s what I got when I met Justin Bieber for the first time.
I think if you’re an unhappy person, you’re always going to be an unhappy person. You’re probably going to be less unhappy if your business is doing well, if I’m being honest.
