I like to know why a video has suddenly gone viral, why a song has broken, why a TV show is suddenly rating out of pattern… I’m pretty good at understanding why things are becoming popular.
I didn’t realise how important stupid people are in your life, because you ask yourself, what made stupid people so stupid? What made them the way they are?
I love TV. I love being behind the scenes on a TV show but there’s something about, I don’t know there’s something very special when you’ve signed an artist and that first record comes in and it’s a good record. It is an indescribable feeling.
I love producing shows. And so when you’re on a show where other people are making decisions you don’t necessarily agree with it, after a while you start to feel like a passenger.
I have total respect for anyone who discovers a band like Snow Patrol. I would be hopeless at signing a rock band, or anything alternative, cause I don’t know what that audience are into and I don’t particularly like that kind of music.
I don’t mind competition at all. I mean, the record business is the most competitive business in the world, probably. So I’m used to that. In a weird way, it kind of makes you work harder.
