For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODINBefore you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
More Seth Godin Quotes
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The less people know, the more they yell.
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Connect, create meaning, make a difference, matter, be missed.
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If failure is not an option, then neither is success.
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We’re all born creative, it takes a little while to become afraid.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Your best customers are worth far more than your average customers.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Surprise and differentiation have far more impact than noise does.
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If I fail more than you do, I win.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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If you’re not the best in the world at what you do, then you have to get better.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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A book is a souvenir of an idea.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN