Don’t be different just to be different. Be different to be better.
SETH GODINArt is a personal act of courage.
More Seth Godin Quotes
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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Making promises and keeping them is a great way to build a brand.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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The habit of doing more than is necessary can only be earned through practice.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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The less people know, the more they yell.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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You can be right or you can have empathy. You can’t do both.
SETH GODIN