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Remarkable visions and genuine insights are always met with resistance.

Seth Godin

Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want

Remarkable visions and genuine insights are always met with resistance.

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Remarkable visions and genuine insights are always met with resistance.

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Popular Authors

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