Ideas that spread win.
SETH GODINRemarkable visions and genuine insights are always met with resistance.
More Seth Godin Quotes
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A brand that stands for what all brands stand for stands for nothing much.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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Nine years of experience is very different from one year of experience, nine times.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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A book is a souvenir of an idea.
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Just about anything worth doing is worth doing better.
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