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It must always be considered as though spoken by a character in a novel

Roland Barthes

How does meaning get into the image? Where does it end? And if it ends, what is there beyond?
ROLAND BARTHES

Beyond Image Meaning
New York is a city of geometric heights, a petrified desert of grids and lattices, an inferno of greenish abstraction under a flat sky, a real Metropolis from which man is absent by his very accumulation.
ROLAND BARTHES

Abstraction Desert Height Man Reality
The lover’s fatal identity is precisely this: I am the one who waits.
ROLAND BARTHES

Fatal Identify Love Myself Oneself Wait
The realists do not take the photograph for a ‘copy’ of reality, but for an emanation of past reality, a magic, not an art.
ROLAND BARTHES

Art Magic Photography Reality
The best principals are not heroes; they are hero makers.
ROLAND BARTHES

Creation Education School
Thus every writer’s motto reads: mad I cannot be, sane I do not deign to be, neurotic I am.
ROLAND BARTHES

Design Myself Reading Writing
The Ventoux is a god of Evil, to which sacrifices must be made. It never forgives weakness and extracts an unfair tribute of suffering.
ROLAND BARTHES

Evil Forgiveness God Ourselves Suffering Weakness
Cameras, in short, were clocks for seeing, and perhaps in me someone very old still hears in the photographic mechanism the living sound of the wood.
ROLAND BARTHES

Camera Living Myself Old Photography Sound
The new is not a fashion, it is a value.
ROLAND BARTHES

Fashion Time Value
To whom could I put this question (with any hope of an answer)? Does being able to live without someone you loved mean you loved her less than you thought?
ROLAND BARTHES

Answer Hope Love Myself Question Yourself
He who reads a story only once is condemned to read the same story his whole life.
ROLAND BARTHES

Himself Life Reading Story
To eat, to speak, to sing (need we add: to kiss?) are operations which have the same site of the body for origin.
ROLAND BARTHES

Body Eat Origin Sing Talk
The birth of the reader must be at the cost of the death of the Author.
ROLAND BARTHES

Born Cost Death Reading
It must always be considered as though spoken by a character in a novel
ROLAND BARTHES

Character Consider Myself Novel
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
When we look at a photograph of ourselves or of others, we are really looking at the return of the dead.
ROLAND BARTHES

Death Ourselves Photography Return

It must always be considered as though spoken by a character in a novel

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It must always be considered as though spoken by a character in a novel

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