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One must turn the tongue seven times in the mouth before speaking.

Roland Barthes

All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
ROLAND BARTHES

Ideas Institution Meaning Official Popular Repeat Structure
The lover’s fatal identity is precisely this: I am the one who waits.
ROLAND BARTHES

Fatal Identify Love Myself Oneself Wait
Touch is the most demystifying of all senses, different from sight which is the most magical.
ROLAND BARTHES

Different Magic Sight Touch
Don’t say mourning. It’s too psychoanalytic. I’m not mourning. I’m suffering.
ROLAND BARTHES

Mourning Myself Suffering
How does meaning get into the image? Where does it end? And if it ends, what is there beyond?
ROLAND BARTHES

Beyond Image Meaning
The Ventoux is a god of Evil, to which sacrifices must be made. It never forgives weakness and extracts an unfair tribute of suffering.
ROLAND BARTHES

Evil Forgiveness God Ourselves Suffering Weakness
If I had to create a god, I would lend him a “slow understanding”: a kind of drip-by-drip understanding of problems. People who understand quickly frighten me.
ROLAND BARTHES

Creation Fear God Problem Scare Slow Understand Understanding
Someone tells me: this kind of love is not viable. But how can you evaluate viability? Why is the viable a Good Thing? Why is it better to last than to burn?
ROLAND BARTHES

Better Burn Evaluation Kind Love
One must turn the tongue seven times in the mouth before speaking.
ROLAND BARTHES

Mouth Oneself Speaking Time Tongue
Is not the most erotic part of the body wherever the clothing affords a glimpse?
ROLAND BARTHES

Afford Appearance Body Erotic Glimpse
When we look at a photograph of ourselves or of others, we are really looking at the return of the dead.
ROLAND BARTHES

Death Ourselves Photography Return
Every exploration is an appropriation.
ROLAND BARTHES

Appropriate Exploration
He who reads a story only once is condemned to read the same story his whole life.
ROLAND BARTHES

Himself Life Reading Story
What love lays bare in me is energy.
ROLAND BARTHES

Bare Energy Love One Liner
There is only one way left to escape the alienation of present day society: to retreat ahead of it.
ROLAND BARTHES

Escape Present Way
To whom could I put this question (with any hope of an answer)? Does being able to live without someone you loved mean you loved her less than you thought?
ROLAND BARTHES

Answer Hope Love Myself Question Yourself

One must turn the tongue seven times in the mouth before speaking.

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One must turn the tongue seven times in the mouth before speaking.

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