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Starting a business is a huge amount of hard work. You had better enjoy it.

Richard Branson

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Play fair, be prepared for others to play dirty, and don’t let them drag you into the mud.
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Only a fool never changes his mind.
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Life’s too short. If you’re passionate – stand up.
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If you look for the best in your employees, they’ll flourish. If you criticize or look for the worst, they’ll shrivel up. We all need lots of watering.
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Throwing yourself into a job you enjoy is one of the life’s greatest pleasures!
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If you look after your staff, they’ll look after your customers. It’s that simple.
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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.
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The brands that will thrive in the coming years are the ones that have a purpose beyond profit.
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Spend more time smiling than frowning and more time praising than criticizing.
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If you get into business solely to make money, you won’t. If you try to make a real difference, you’ll find success.
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Learn to look after your staff first and the rest will follow.
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