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Play fair, be prepared for others to play dirty, and don’t let them drag you into the mud.

Richard Branson

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Business Dirt Drag Mud Play Preparation

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A good leader leads from the front. Don’t get stuck in the office. Get out, meet people and listen to their stories.
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Spend more time smiling than frowning and more time praising than criticizing.
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If you look after your staff, they’ll look after your customers. It’s that simple.
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Have fun, work hard and money will come. Don’t waste time – grab your chances. Have a positive outlook on life. When it’s not fun, move on.
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Education doesn’t just take place in stuffy classrooms and university buildings, it can happen everywhere, every day to every person.
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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.
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Drive, determination, passion and hard work are all free and more valuable than a pot of cash.
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Just start. You will learn so many lessons just by doing.
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Successful entrepreneurs don’t wait for the perfect moment – they create it.
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My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, ‘Oh God, I’ve got to do this today.’
RICHARD BRANSON

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Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.
RICHARD BRANSON

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I believe a good leader brings out the best in people by listening to them, trusting in them, believing in them, respecting them and letting them have a go.
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The best advice I could give anyone is to spend your time working on whatever you are passionate about in life.
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Follow your instincts and live with the consequences.
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Your brand name is only as good as your reputation.
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Once a changemaker, always a changemaker but only a few swim against the tide.
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