Strategy Quotes

Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.

If you aren’t thinking about owning a stock for 10 years, don’t even think about owning it for 10 minutes.

Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.

The customer is number one, the employee is number two and the shareholder is number three. If the customer is happy, the business is happy, and the shareholders are happy.

Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference.

Don’t hit at all if it is honorably possible to avoid hitting; but never hit soft!

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.

If we fight in the ocean, we lose, but if we fight in the river, we win.