David Ogilvy Quotes

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.

The consumer isn’t a moron; she is your wife.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

If it doesn’t sell, it isn’t creative.

Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.