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The essence of strategy is that you must set limits on what you’re trying to accomplish.

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Accomplishment Limitation Strategy Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Sound strategy starts with having the right goal
MICHAEL PORTER

Goal Right Sound Start
Ultimately, health care fails the most basic test. It’s not organized around the needs of the patient.
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Basic Care Failure Health Need Patient
The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.
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Competition Economy Face Generation Structure Weakness
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
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Activity Choice Competition Deliver Different Unique
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
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Deal Goodness Leadership Need Positive
There’s a fundamental distinction between strategy and operational effectiveness.
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Effect Fundamental Operational Strategy
Efforts to preserve all industries will lower the national standard of living.
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Effort Live Lower National Preserve Standard
Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
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Business Money Philanthropy Thinking Time Wasted Time
Strategic thinking rarely occurs spontaneously.
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Occur Rare Strategy
A target should go with every goal. A target is the value that defines success.
MICHAEL PORTER

Definition Goal Success Target Value
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
MICHAEL PORTER

Cost Discussion Energy Fight Low Opportunity Technology Wonderful
Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
MICHAEL PORTER

Better Competition Different Started Yourself
The company without a strategy is willing to try anything.
MICHAEL PORTER

Company Ideas Try Willing
Operational effectiveness and strategy are both essential to superior performance.
MICHAEL PORTER

Effect Operational Performance Superior
Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
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Function Performance Poor Risk Strategy Wrong
The ability to change constantly and effectively is made easier by high-level continuity.
MICHAEL PORTER

Ability Change Constant Continue

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