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The essence of strategy is that you must set limits on what you’re trying to accomplish.

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Accomplishment Limitation Strategy Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The company without a strategy is willing to try anything.
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Company Ideas Try Willing
Sound strategy starts with having the right goal
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Goal Right Sound Start
Without a goal analytics is aimless and worthless.
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Aim Goal Wasted Worth
If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.
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Big Goal Leadership Problem Profit Yourself
A strategy delineates a territory in which a company seeks to be unique.
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Company Seek Strategy Territory Unique
Risk is a function of how poorly a strategy will perform if the ‘wrong’ scenario occurs.
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Function Performance Poor Risk Strategy Wrong
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
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Cost Discussion Energy Fight Low Opportunity Technology Wonderful
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
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Creation Definition Economy Global Production Profit Purpose
Operational effectiveness and strategy are both essential to superior performance.
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Effect Operational Performance Superior
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
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Activity Choice Competition Deliver Different Unique
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they’re mutually reinforcing.
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Consistency Direction Each Other Improvement Strategy
A target should go with every goal. A target is the value that defines success.
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Definition Goal Success Target Value
In the vast majority of businesses, there is simply no such thing as “the best.”
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Best Business Majority Simplicity
Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.
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Business Money Philanthropy Thinking Time Wasted Time
There’s a fundamental distinction between strategy and operational effectiveness.
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The best CEOs I know are teachers, and at the core of what they teach is strategy.
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