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Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

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Activity Choice Competition Deliver Different Unique

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

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A target should go with every goal. A target is the value that defines success.
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The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.
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The best CEOs I know are teachers, and at the core of what they teach is strategy.
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The company without a strategy is willing to try anything.
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