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The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

Joseph Goebbels

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly – it must confine itself to a few points and repeat them over and over.
JOSEPH GOEBBELS

Born Brilliant Fundamental Mindset Principle Repeat Success Technique
Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.
JOSEPH GOEBBELS

Angry Hate Place Propaganda
Revolutions are spiritual acts. They appear first in people, then in politics and the economy. New people form new structures. The transformation we want is first of all spiritual; that will necessarily change the way things are.
JOSEPH GOEBBELS

Act Appearance Change Economy Necessary People Politics Revolution Spiritual Structure Transformation Way
If Christ came back he would drive his treacherous servants out of the temple with a whip.
JOSEPH GOEBBELS

Drive Funny God Religious Servant
Christ cannot possibly have been a Jew. I don’t have to prove that scientifically. It’s a fact.
JOSEPH GOEBBELS

Evidence Fact Possible Science
A lie told once remains a lie but a lie told a thousand times becomes the truth.
JOSEPH GOEBBELS

Deep Lie Time Truth
To be a socialist is to submit the I to the thou; socialism is sacrificing the individual to the whole.
JOSEPH GOEBBELS

God Myself Sacrifice
The experience of the individual has become the experience of the people, thanks solely to the camera.
JOSEPH GOEBBELS

Camera Experience Media People Thankful
That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.
JOSEPH GOEBBELS

Desire Direction Failure Goodness Intelligence Leadership Path Propaganda Result Success
Man is and remains an animal. Here a beast of prey, there a housepet, but always an animal.
JOSEPH GOEBBELS

Animal Essence Home Man Pet
Do not seek Adolf Hitler with your mind. You will find him through the strength of your hearts.
JOSEPH GOEBBELS

Heart Mindset Search Seek Strength Yourself
During a war, news should be given out for instruction rather than information.
JOSEPH GOEBBELS

Information Instruction News War
When you stroll through Munich it can happen that you suddenly stand in front of an old house, an idyllically-dreaming church that smiles like a friendly anachronism into our modern time.
JOSEPH GOEBBELS

Dreams Friendship Home Modern Old Ourselves Stand Sudden Time
It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.
JOSEPH GOEBBELS

Clothes Disguise Evidence Fact Ideas Impossible People Psychology Repeat Understand Word
If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.
JOSEPH GOEBBELS

Beginning Occupation People Togetherness Weapon
Propaganda works best when those who are being manipulated are confident they are acting on their own free will.
JOSEPH GOEBBELS

Act Best Confidence Freedom Manipulation Propaganda Willing

The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

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The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

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Popular Authors

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