The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERDo you know the legend about cicadas? They say they are the souls of poets who cannot keep quiet because, when they were alive, they never wrote the poems they wanted to.
More John Berger Quotes
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The century of people helplessly seeing others, who were close to them, disappear over the horizon.
JOHN BERGER -
A peasant becomes fond of his pig and is glad to salt away its pork.
JOHN BERGER -
Whenever he looked he saw the labour of existence; and this labour, recognised as such, was what constituted reality for him. (On Vincent Van Gogh)
JOHN BERGER -
Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.
JOHN BERGER -
Hair is associated with sexual power. With passion.
JOHN BERGER -
Later alone it wore poems for clothes. Like a shirt I carried on my back the poetry I had read. So I lived for half a century until wordlessly we met. From my shirt on the back of the chair I learn tonight how many years of learning by heart I waited for you.
JOHN BERGER -
Glamour cannot exist without personal social envy being a common and widespread emotion.
JOHN BERGER -
Ever since the Greek tragedies, artists have, from time to time, asked themselves how they might influence ongoing political events.
JOHN BERGER -
It is not usually possible in a poem or a story to make the relationship between particular and universal fully explicit. Those who try to do so end up writing parables.
JOHN BERGER -
Never again shall a single story be told as though it were the only one.
JOHN BERGER -
This is not because they are callous or personally inhuman: it is because they live in and accept a society which is incapable of knowing what a human life is worth.
JOHN BERGER -
Common-sense is part of the home-made ideology of those who have been deprived of fundamental learning, of those who have been kept ignorant.
JOHN BERGER -
Autobiography begins with a sense of being alone. It is an orphan form.
JOHN BERGER -
The zoo cannot but disappoint. The public purpose of zoos is to offer visitors the opportunity of looking at animals.
JOHN BERGER -
No painting or drawing, however naturalist, belongs to its subject in the way that a photograph does.
JOHN BERGER