She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGERIf every event which occurred could be given a name, there would be no need for stories.
More John Berger Quotes
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Nothing fortuitous happens in a child’s world. There are no accidents. Everything is connected with everything else and everything can be explained by everything else. . . . For a young child everything that happens is a necessity.
JOHN BERGER -
Do you know the legend about cicadas? They say they are the souls of poets who cannot keep quiet because, when they were alive, they never wrote the poems they wanted to.
JOHN BERGER -
Oil painting did to appearances what capital did to social relations. It reduced everything to the equality of objects.
JOHN BERGER -
Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.
JOHN BERGER -
This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
JOHN BERGER -
The stars threaded on that line were like events threaded on a narrative. Imagining the constellations did not of course change the stars, nor did it change the black emptiness that surrounds them. What it changed was the way people read the night sky.
JOHN BERGER -
The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGER -
No painting or drawing, however naturalist, belongs to its subject in the way that a photograph does.
JOHN BERGER -
You painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting “Vanity,” thus morally condemning the woman whose nakedness you had depicted for you own pleasure.
JOHN BERGER -
Emigration, forced or chosen, across national frontiers or from village to metropolis, is the quintessential experience of our time.
JOHN BERGER -
Whenever he looked he saw the labour of existence; and this labour, recognised as such, was what constituted reality for him. (On Vincent Van Gogh)
JOHN BERGER -
Japanese art looked closely around screens; Italian Renaissance art surveyed conquered nature through the window or door-frame of a palace.
JOHN BERGER -
To be naked is to be oneself. To be nude is to be seen naked by others and yet not recognised for oneself.
JOHN BERGER -
All publicity works upon anxiety.
JOHN BERGER -
Common-sense is part of the home-made ideology of those who have been deprived of fundamental learning, of those who have been kept ignorant.
JOHN BERGER