I don’t think any rapper can go back. You can be a car salesman, a bank teller – I mean, really good jobs, and people are still gonna look at you and be like, ‘You used to rap; what happened?’
JAY-ZHip-hop is more about attaining wealth. People respect success. They respect big. They don’t even have to like your music. If you’re big enough, people are drawn to you.
More Jay-Z Quotes
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Growing up, politics never trickled down to the areas we come from. But people from Obama’s camp, and Obama himself, reached out to me and asked for my help on the campaign. We’ve sat and had dinner, and we’ve spoken on the phone. He’s a very sharp guy. Very charming. Very cool.
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The average rap life is two or three albums. You’re lucky to get to your second album in rap!
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I’ve said the election of Obama has made the hustler less relevant. People took it in a way that I was almost dismissing what I am. And I was like, ‘No, it’s a good thing!’
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It was a very intense and stressful situation. There was playing in the Johnny-pump (an opened fire hydrant) and the ice-cream man coming around and all of these games that we’d play, and suddenly it would turn just violent and there would be shootings at 12 in the afternoon on any given day.
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If just the presence of Tidal causes other companies to have better pay structure or to pay more attention to it moving forward, then we’ve been successful in one way. So we don’t really view them as competitors. As the tide rises, all the boats rise.
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When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to… because I was looking for a deal. I didn’t have this grand scheme of starting a record company and then morphing into a clothing empire.
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I think that’s what happened to the record business when ‘Napster’ came around. The industry rejected what was happening instead of accepting it as change.
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What people have to understand is ‘Billboard’ is a magazine. They’re like elected officials – they work for us.
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If your dad died before you were born, yeah, it hurts – but it’s not like you had a connection with something that was real. Not to say it’s any better – but to have that connection and then have it ripped away was, like, the worst.
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The day Obama got into office, rap was less important because Obama gave kids an alternative. But will rap ever go away? No. There will always be a need for poets.
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As kids we didn’t complain about being poor; we talked about how rich we were going to be and made moves to get the lifestyle we aspired to by any means we could. And as soon as we had a little money, we were eager to show it.
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My brands are an extension of me. They’re close to me. It’s not like running GM, where there’s no emotional attachment.
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Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.
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The experiences that I’ve had growing up with music, you know, I couldn’t trade them for any money in the world. Dancing in the living room to enjoy myself. ‘Enjoy Yourself,’ Michael Jackson.
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I love what I do, and when you love what you do, you want to be the best at it.
JAY-Z






