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I’ve never found an important decision made by a great organization that was made at a point of unanimity.

James C. Collins

Throw leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity.
JAMES C. COLLINS

Differences Greatness Leader
We must reject the idea… Well-intentioned, but dead wrong… That the primary path to greatness in the social sectors is to become “more like a business.” Most businesses… Like most of anything else in life… Fall somewhere between mediocre and good.
JAMES C. COLLINS

Business Fall Greatness
If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I’d put off everything else to fill my bus. Because things are going to come back. My flywheel is going to start to turn.
JAMES C. COLLINS

Business Everything Many Organization Running
Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.
JAMES C. COLLINS

Ideas Liability People Personality
If I’m going really, really fast, I can do a page of finished text a day, on average.
JAMES C. COLLINS

Average Finished Pages Text
Whether you prevail or fail depends more on what you do to yourself than on what the world does to you.
JAMES C. COLLINS

Failing Prevail World
Creativity dies in an indisciplined environment.
JAMES C. COLLINS

Creativity Dies Environment
I can just let my curiosity wander unleashed.
JAMES C. COLLINS

Curiosity Unleashed Wander
First figure out your partners, then figure out what ideas to pursue. The most important thing isn’t the market you target, the product you develop or the financing, but the founding team.
JAMES C. COLLINS

Ideas Important Product Team
We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
JAMES C. COLLINS

Choices Defeat Mistakes
I’ve never found an important decision made by a great organization that was made at a point of unanimity.
JAMES C. COLLINS

Decision Leadership Organization
Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.
JAMES C. COLLINS

Done Involved Involves Possibly Something
Yet at the same time they display a remarkable humility about themselves, ascribing much of their own success to luck, discipline and preparation rather than personal genius.
JAMES C. COLLINS

Ascribing Guest Personal Preparations Success Yet
People are not your most important asset….the right people are.
JAMES C. COLLINS

Good Great Important People
There is a sense of exhilaration that comes from facing head-on the hard truths and saying, “We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.”
JAMES C. COLLINS

Giving Life Motivational
I am completely Socratic.
JAMES C. COLLINS

Completely Emotion Socratic

I’ve never found an important decision made by a great organization that was made at a point of unanimity.

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I’ve never found an important decision made by a great organization that was made at a point of unanimity.

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