Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.
JAMES C. COLLINSThe inner experience of fallure is totally different than failure. Going to fallure means 100% commitment – you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out.
More James C. Collins Quotes
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Change your practices without abandoning your core values.
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The greatest leaders build organizations that, in the end, don’t need them.
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Not one of the good-to-great companies focused obsessively on growth.
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Throw leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity.
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If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I’d put off everything else to fill my bus. Because things are going to come back. My flywheel is going to start to turn.
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The main point is first get the right people on the bus (and wrong people off the bus) before you figure out where to drive it. The second key point is the degree of sheer rigor in people decisions in order to take a company from Good to Great.
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The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.
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The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.
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No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It’s the vision you wake up with in the morning, and it’s the last thing you picture before you fall asleep.
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Great companies foster a productive tension between continuity and change.
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Discipline is consistency of action.
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The only mistakes you can learn from are the ones you survive.
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…the question, Why try for greatness? would seem almost tautological. If you’re doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It’s just a given.
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An organization is not truly great, if it cannot be great without you.
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It may seem odd to talk about something as soft and fuzzy as “passion” as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.
JAMES C. COLLINS







