Throw leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity.
JAMES C. COLLINSConsider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.
More James C. Collins Quotes
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Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.
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If you have a charismatic cause you don’t need to be a charismatic leader.
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Creativity dies in an indisciplined environment.
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Great companies foster a productive tension between continuity and change.
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Level 5 leaders are differentiated from other levels of leaders in that they have a wonderful blend of personal humility combined with extraordinary professional will.
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The only acceptable goals are measurable,” but that’s actually an undisciplined statement. Lots of goals-beauty, quality, life change, love-are worthy but not quantifiable. But you do have to be able to tell if you’re making progress.
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The greatest leaders build organizations that, in the end, don’t need them.
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In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
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Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.
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Bad decisions made with good intentions, are still bad decisions.
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The purpose of bureaucracy is to compensate for incompetence and lack of discipline.
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Change your practices without abandoning your core values.
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A visionary company doesn’t simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.
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In a world of constant change, the fundamentals are more important than ever.
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If I’m going really, really fast, I can do a page of finished text a day, on average.
JAMES C. COLLINS







