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Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.

James C. Collins

Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.
JAMES C. COLLINS

Built Company Enduring Great Results
It’s what you do before you are in trouble, so that you can be strong when people most need you.
JAMES C. COLLINS

Needs People Strong
It occurs to me,Jim,that you spend too much time trying to be interesting. Why don’t you invest more time being interested?” Collin’s advice from John Gardner that he took to heart.
JAMES C. COLLINS

Advice Heart Interesting
Yet at the same time they display a remarkable humility about themselves, ascribing much of their own success to luck, discipline and preparation rather than personal genius.
JAMES C. COLLINS

Ascribing Guest Personal Preparations Success Yet
If you have a charismatic cause you don’t need to be a charismatic leader.
JAMES C. COLLINS

Causes Leader Needs
The only mistakes you can learn from are the ones you survive.
JAMES C. COLLINS

Learn Mistakes Survive
The best CEOs in our research display tremendous ambition for their company combined with the stoic will to do whatever it takes, no matter how brutal (within the bounds of the company’s core values), to make the company great.
JAMES C. COLLINS

Humility Leadership Success
To have a Welch-caliber C.E.O. is impressive.To have a century of Welch-Caliber C.E.O.’s all grown from the inside – well, that is one key reason why G.E. is a visionary company.
JAMES C. COLLINS

Keys Reason Why Vision
You absolutely must have the discipline not to hire until you find the right people.
JAMES C. COLLINS

Discipline People Right Until
Change your practices without abandoning your core values.
JAMES C. COLLINS

Core Practice Values
I can just let my curiosity wander unleashed.
JAMES C. COLLINS

Curiosity Unleashed Wander
Creative leadership impact increases in your 50’s. When I turn 50 I want to say, “Nice start!”
JAMES C. COLLINS

Creative Impact Nice
A visionary company doesn’t simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme.
JAMES C. COLLINS

Change Extreme Stimulating Visionary
Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.
JAMES C. COLLINS

Ideas Liability People Personality
The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best, and what people will pay you to do overlap.
JAMES C. COLLINS

Passion Retirement Sweet
Those who build and perpetuate mediocrity…are motivated more by the fear of being left behind.
JAMES C. COLLINS

Marketing Mediocrity Motivated

Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.

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Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.

Related Topics

Popular Authors

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