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Mediocrity results first and foremost from management failure, not technological failure.

James C. Collins

Discipline is consistency of action.
JAMES C. COLLINS

Action Consistency Discipline
The greatest leaders build organizations that, in the end, don’t need them.
JAMES C. COLLINS

Leader Needs Organization
Everytime you think of it, the idea in your head seems to get more vivid, filled in with more detail:
JAMES C. COLLINS

Every Time Filled Seems Think
Not one of the good-to-great companies focused obsessively on growth.
JAMES C. COLLINS

Business Good Great Growth
There is a sense of exhilaration that comes from facing head-on the hard truths and saying, “We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.”
JAMES C. COLLINS

Giving Life Motivational
By definition, it is not possible to everyone to be above the average.
JAMES C. COLLINS

Average Definitions Good Great
Bad decisions made with good intentions, are still bad decisions.
JAMES C. COLLINS

Decision Good Great Intentions
First figure out your partners, then figure out what ideas to pursue. The most important thing isn’t the market you target, the product you develop or the financing, but the founding team.
JAMES C. COLLINS

Ideas Important Product Team
You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.
JAMES C. COLLINS

Faith Perseverance Reality
Throw leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity.
JAMES C. COLLINS

Differences Greatness Leader
The only acceptable goals are measurable,” but that’s actually an undisciplined statement. Lots of goals-beauty, quality, life change, love-are worthy but not quantifiable. But you do have to be able to tell if you’re making progress.
JAMES C. COLLINS

Able Goals Quantifiable Statements Undisciplined
Change your practices without abandoning your core values.
JAMES C. COLLINS

Core Practice Values
I’ve never found an important decision made by a great organization that was made at a point of unanimity.
JAMES C. COLLINS

Decision Leadership Organization
I am completely Socratic.
JAMES C. COLLINS

Completely Emotion Socratic
Great companies foster a productive tension between continuity and change.
JAMES C. COLLINS

Company Continuity Great Tension
We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
JAMES C. COLLINS

Choices Defeat Mistakes

Mediocrity results first and foremost from management failure, not technological failure.

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Mediocrity results first and foremost from management failure, not technological failure.

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