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We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.

James C. Collins

Not one of the good-to-great companies focused obsessively on growth.
JAMES C. COLLINS

Business Good Great Growth
Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.
JAMES C. COLLINS

Blood Oxygen Water
Great companies foster a productive tension between continuity and change.
JAMES C. COLLINS

Company Continuity Great Tension
To have a Welch-caliber C.E.O. is impressive.To have a century of Welch-Caliber C.E.O.’s all grown from the inside – well, that is one key reason why G.E. is a visionary company.
JAMES C. COLLINS

Keys Reason Why Vision
The best CEOs in our research display tremendous ambition for their company combined with the stoic will to do whatever it takes, no matter how brutal (within the bounds of the company’s core values), to make the company great.
JAMES C. COLLINS

Humility Leadership Success
Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.
JAMES C. COLLINS

Built Company Enduring Great Results
Change your practices without abandoning your core values.
JAMES C. COLLINS

Core Practice Values
Discipline is consistency of action.
JAMES C. COLLINS

Action Consistency Discipline
I’ve never found an important decision made by a great organization that was made at a point of unanimity.
JAMES C. COLLINS

Decision Leadership Organization
An organization is not truly great, if it cannot be great without you.
JAMES C. COLLINS

Great Organization People Without
People are not your most important asset….the right people are.
JAMES C. COLLINS

Good Great Important People
A visionary company doesn’t simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.
JAMES C. COLLINS

Balance Change Vision
A great company will have many once-in-a-liftetime opportunities.
JAMES C. COLLINS

Business Company Great Opportunity
You not only want to win a gold medal at the Olympics, you not only can see yourself standing there on the podium, but you can also feel the goose bumps as your national anthem is played; the tears are in your eyes. (That’s how real a dream can be and should be)
JAMES C. COLLINS

Anthem Olympic Played Podium Standing
The greatest leaders build organizations that, in the end, don’t need them.
JAMES C. COLLINS

Leader Needs Organization
Level 5 leaders are differentiated from other levels of leaders in that they have a wonderful blend of personal humility combined with extraordinary professional will.
JAMES C. COLLINS

Business Humility Leadership

We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.

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We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.

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