Use every customer point of contact to weave stories about who you are and what your brand stands for.
GARY VAYNERCHUKCompany culture is a religion, not a sermon.
More Gary Vaynerchuk Quotes
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Social media is not a fad because it’s human.
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People are chasing cash, not happiness. When you chase money, you’re going to lose. You’re just going to. Even if you get the money, you’re not going to be happy.
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We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be.
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If I could drink only one wine, it would be Champagne.
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Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.
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You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
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If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.
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I have no understanding as to why you wouldn’t try to make what you’re passionate about work for you.
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Content is king, but marketing is queen, and runs the household.
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It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.
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Company culture is a religion, not a sermon.
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It’s not about what you’re saying, it’s about how you listen.
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Know the philosophy, know the details, and ignore everything in the middle.
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Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.
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Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.
GARY VAYNERCHUK