People will buy the car just because it’s a great car. We want them to think it’s excellent value for money and then, oh yeah, it happens to be electric.
ELON MUSKIt’s OK to have your eggs in one basket as long as you control what happens to that basket.
More Elon Musk Quotes
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The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
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Really, the only thing that makes sense is to strive for greater collective enlightenment.
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Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
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Persistence is very important. You should not give up unless you are forced to give up.
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If we drive down the cost of transportation in space, we can do great things.
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I would like to die on Mars. Just not on impact.
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If something’s important enough, you should try. Even if you – the probable outcome is failure.
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I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.
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It is a mistake to hire huge numbers of people to get a complicated job done.
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Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
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Innovation comes in many ways.
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The extension of life beyond Earth is the most important thing we can do as a species.
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Math jokes have a small audience.
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Moral condemnation used not for morality, but as a weapon for manipulation is messed up
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Self-driving cars are the natural extension of active safety and obviously something we should do.
ELON MUSK