Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
The thing that’s worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.
Government isn’t that good at rapid advancement of technology. It tends to be better at funding basic research. To have things take off, you’ve got to have commercial companies do it.
