The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
The future of humanity is going to bifurcate in two directions: Either it’s going to become multiplanetary, or it’s going to remain confined to one planet and eventually there’s going to be an extinction event.
When people really understand it’s do or die . If we work hard and pull through, it’s going to be a great outcome; people will give it everything they’ve got.
If you’re co-founder or CEO, you have to do all kinds of tasks you might not want to do. If you don’t do your chores, the company won’t succeed. No task is too menial.
The space shuttle was often used as an example of why you shouldn’t even attempt to make something reusable. But one failed experiment does not invalidate the greater goal. If that was the case, we’d never have had the light bulb.
People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.
