There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELDDon’t blame the boss. He has enough problems.
More Donald Rumsfeld Quotes
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Think ahead. Don’t let day-to-day operations drive out planning.
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Learn to say ‘I don’t know.’ If used when appropriate, it will be often.
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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
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Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
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The way to do well is to do well.
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Those who made the decisions with imperfect knowledge will be judged in hindsight by those with considerably more information at their disposal and time for reflection.
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Be precise. A lack of precision is dangerous when the margin of error is small.
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If the staff lacks policy guidance against which to test decisions, their decisions will be random.
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First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.
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With the press there is no ‘off the record.’
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It is easier to get into something than to get out of it.
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Preserve the President’s options. He may need them.
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Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
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Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
DONALD RUMSFELD







