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Donald Rumsfeld Quote - First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.

First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.

Donald Rumsfeld

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Ballot Lose Politics Rule Win

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Prune – prune businesses, products, activities, people. Do it annually.
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Learn to say ‘I don’t know.’ If used when appropriate, it will be often.
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If in doubt, don’t. If still in doubt, do what’s right.
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Remember where you came from.
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Let’s stick something in the ground and not pretend that it’s perfect.
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Every day is filled with numerous opportunities for serious error. Enjoy it.
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Enjoyment Error Opportunity Serious
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
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Reduce the layers of management. They put distance between the top of an organization and the customers.
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If in doubt, move decisions up to the President.
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Death has a tendency to encourage a depressing view of war.
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Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.
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Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
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With the press there is no ‘off the record.’
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Preserve the President’s options. He may need them.
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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
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