What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
DONALD RUMSFELDThere are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
More Donald Rumsfeld Quotes
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It isn’t making mistakes that’s critical; it’s correcting them and getting on with the principal task.
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Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.
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Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
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Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
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Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
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Be precise. A lack of precision is dangerous when the margin of error is small.
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Reduce the number of lawyers. They are like beavers – they get in the middle of the stream and dam it up.
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Don’t necessarily avoid sharp edges. Occasionally they are necessary to leadership.
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With the press there is no ‘off the record.’
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Learn to say ‘I don’t know.’ If used when appropriate, it will be often.
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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
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If you try to please everybody, somebody’s not going to like it.
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It is easier to get into something than to get out of it.
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There are a lot of people who lie and get away with it, and that’s just a fact.
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Remember where you came from.
DONALD RUMSFELD