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Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.

Donald Rumsfeld

There are a lot of people who lie and get away with it, and that’s just a fact.
DONALD RUMSFELD

Fact Lie People
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
Remember where you came from.
DONALD RUMSFELD

History One Liner Past Remember
Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
DONALD RUMSFELD

Business Error Move On People Performance Politics Training Wrong
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
If we know anything, it is that weakness is provocative.
DONALD RUMSFELD

Knowledge Weakness
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
Whatever your position, reach out to those who know more than you do, and have been around longer than you have. Find those people. Listen carefully. And learn.
DONALD RUMSFELD

Care Leadership Learm People Position
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
Let’s stick something in the ground and not pretend that it’s perfect.
DONALD RUMSFELD

Ground Perfection Pretend
Politics is human beings; it’s addition rather than subtraction.
DONALD RUMSFELD

Government Human Being Politics
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational

Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.

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Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.

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