If there is one rule for dressing, for fashion, it’s pretty much the same rule as for everything else in life: Don’t go against yourself, don’t go against your own nature. It’s only going to show.
So as a founder, you have an authenticity and a human factor that is really special and that gives an enormous amount of energy and fuel. But as a founder, you’re also not as cold, maybe, or as pragmatic.
When you get into a hotel room, you lock the door, and you know there is a secrecy, there is a luxury, there is fantasy. There is comfort. There is reassurance.
